Every human being has the innate desire to create. We all want to add value to the world. Hence, we are all creators of some sort. Some of us are writers, painters, musicians. Some people scrapbook or take photos or make cool things with their hands. (For a long time the two of us—Joshua & Ryan—created, gulp, spreadsheets in the corporate world, although we weren’t terribly fond of those number-filled grids occupying our glowing screens.)

Every human must also consume. There’s nothing inherently wrong with consumption. It’s necessary. We must eat food, drink water. Plus, we all tend to purchase hygiene products and furniture for our homes and other material possessions that bring us joy—books, music, etc.

Shortly after the industrial revolution, though, corporations found themselves wading through too much supply and not enough demand. So, via advertisements and various talking heads, people were told they needed to consume more. Even today, we are told that in order to “keep the economy going” we have to buy more stuff. What’s worse is that we buy into this lie.

Marketers do a great job convincing us we need more. They establish a void so we will try to fill it. This is no secret. In fact, we take it for granted now; amongst the bombardment, we realize what advertisers are doing, yet we still give them carte blanche with our attention—we let them into our homes and onto our screens and into our personal lives via Facebook and other outlets—and when we do, the void gets deeper. [Read more at The Minimalists]


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