The stupidest thing Elon Musk could ever do.

Image courtesy of

Image courtesy of

In a recent keynote discussion at the D11 Conference, Elon Musk admitted that deciding to get into the electric car business was “one of the stupidest things that you could do”. This is how a lot of people felt about the industry before Tesla was founded. Not many imagined that electric cars could adequately co-exist and even compete with the gasoline-binging machines.

The thought of this being a reality was very optimistic and perhaps a bit delusional but this is the same with all new technology isn’t it? Look at 3D televisions: I’m basically expected to pay a large fortune to see, on my TV screen, what I would have normally seen if I just stepped out of the house and opened my eyes. And I wouldn’t have to walk around with those ridiculous looking spectacles. But these televisions are really selling at the moment.

Musk said it best in a blog post:

New technology in any field takes a few versions to optimize before reaching the mass market and in this case it is competing with 150 years and trillions of dollars spent on gasoline cars.

Since his decision to found Tesla back in 2003, the company has managed to produce a car that is actually twice as efficient as a Toyota Prius (the Tesla Roadster) and an all-electric sedan with a single-charge range of 426km (265 miles). The Tesla Model S.

The car won the 2013 Motor Trend Car of the Year, the 2013 World Green Car of the Year; Automobile Magazine’s 2013 Car of the year and it appeared on Time Magazine’s Best 25 Inventions of the year 2012. It also sold over 4,900 units during the first quarter of 2013, surpassing the top two cars in its class that are cheaper and are from manufacturers that are more reputable and have existed for a far longer time than Tesla (the Chevrolet Volt and Nissan Leaf).

Oh, I almost forgot: the company has more than doubled its revenue from $204.2-million in 2011 to $413.3 million in 2012

So much for the “stupidest” thing Musk has ever done



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