Preaching to the Congregation

Preaching to the Congregation

Preaching to the Congregation


When you call yourselves The Minimalists, people love to give you shit. They find it necessary to point out every irony, every seeming incongruity, every gotcha moment—everything they think makes our way of living wrong, an effort unnecessarily justify their lifestyle.

For example…

When our article, “The New Minimalism: Less Is Definitely More,” made the cover of Elle Canada next to a picture of Victoria Beckham, people asked why we would agree to an interview with an organ who’s same issue featured an article titled “Shop Now!”

A women at a meetup last December asked us about a newspaper interview in which we discussed minimalism, even though next to our two-page spread was a Mercedes Benz advertisement.

And now, as we prepare for our June Alberta Mini-Tour, people want to know why our Edmonton event’ll be held at a bookstore that happens to be in one of the world’s largest shopping malls.

The answer to each little cavil is simple…

We believe in our message. So much so that we’ve dedicated our lives to sharing that message with the world. We know that other people believe, too. These people already understand the power of simple living. That’s great, but we don’t need to focus all our efforts to reach those folks. Doing so is tantamount to preaching to the choir. Read more on The Minimalists


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