RIM says: “Former-BlackBerry users, here’s BBM for you runaway kids!”

(“The title above does not in anyway represent BlackBerry. It is not an actual authentic quote but a satirical outlook on the subject”)

Image courtesy of TechCrunch

Image courtesy of TechCrunch

This is an entrepreneurial lesson in pivoting.

The BlackBerry Messenger app has, for too long, been in the tender confines of its futile ancestral operating system- BlackBerry OS. This restriction served them well, in that consumers were drawn to the OS for its very stable, affordable, reliable and very secure instant messaging app. But as time went by, consumers became more aware of and thus very annoyed at the frailty of this operating system. Consequently, there had to be a switch (to Samsung’s ‘Galaxy‘ line maybe?)

The smartphone manufacturer is now saying that even if  when you do switch-

you can still take your (only) favorite BlackBerry App with you.

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