Virtual View App Raises $500K To Bring Augmented Reality Campaigns To The Property Sector

Remember when the words “augmented reality” started passing our peripherals? I always wondered what happened to the hype. The technology evidently opened up new avenues for media but few companies jumped at the opportunity to make this beautiful possibility a reality.

One such company was the one featured on the below post. Virtual View realised how tedious those “virtual tours” were on company sites. These tours are hardly easy to use and even harder to personalise for your own experience. Well, Virtual View might be the much needed light at the end of the augmented tunnel of reality.


Virtual View App , a London startup that offers an augmented reality publishing platform and app designed specifically for the property sector, has raised $500k in funding. The investment comes from unnamed private investors from a finance and professional services background. It’s the 2013-founded company’s only external funding to date.

Co-founded by London-based estate agent Domenic Versace, the Virtual View App offers estate agents and house sellers a Augmented Reality platform for marketing purposes. The Android and iOS app follows the usual AR affair. Users point their phone or tablet’s camera at a static image that is Virtual View App-enabled to access additional digital content such as 3D property models, 3D floor-plans, photo galleries and videos. Virtual View App campaigns can also provide links to an agency’s social media channels, website, or any other relevant content.

Another way to think of the startup is a vertical or niche version of…

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