There is no failure if you don’t stop trying

There is  no failure if you don't stop trying

“I have not failed. I’ve just found 10 000 ways that won’t work” – Thomas Edison


The Outliers



I’ve begun to read (or re-read) The Outliers, by Malcolm Gladwell.

I’m sure that many of you are in fact, familiar with the book. Well, the one point that I’ve been thinking about was how where you are, who you are with and when you are there actually plays a role in determining and realising your success. What that practically means is that one is not successful purely by one’s own virtue.

Success is, thus, a commulative attainment that affects and is affected by everyone and everything. I have my own disputions and differences with this point of view. But I can say this, Gladwell is quite right when he emphasises the importance of your “situation” in order for your success to be actualized. That being said, responsibility can not be stripped away from the individual in light of this “truth”.

Yes, what happens around you positively and negatively impacts your success. 

But this is all speaking about what this and that can do to you. My question is: what can YOU do to this and that- to contribute to your success?


“He is the best programmer who doesn’t care about our vision.”

Courtesy of Rolling Stone Magazine (2011)

Courtesy of Rolling Stone Magazine (2011)

The title quote is from the biographical film, Jobs (2013). It’s a statement that was made by Steve Jobs (Ashton Kutcher) when one of his team members failed to see/share the vision that he had for the fonts on the Lisa Project and the programmer was subsequently fired.

This past week has been pretty interesting.

The business has taken the turn for the better- for the first time in I don’t know how many months– and with that, came a myriad of lessons. I learnt about what perseverance really means to skeptics, critics, investors and consumers alike.

It’s that look in the founder’s eye that says:

 “Really, this project is going to happen. And it WILL be a breakthrough success. I am here, to rule the world.”

This is what my next feat is: being able to express to future investors our intentions and our ability as a team to make good on all our deliverables. Many would think that a couple of years of experience (where it matters), some great ideas and a well thought-through plan of execution is enough to woe any potential “buyer”. But I think that the above is actually secondary. What the buyer wants to see is more than mere ability but a combination of ability and passion/drive/zest. That is, how badly do YOU want to see this succeed?

When the going gets tough, it is the belief and dedication of every member of the team that determines whether you crumble under the pressure or you rise-up to the occasion. Forget, for a moment, the list of qualifications which accompany the various organs of the company. Yes, organs.

The company as a whole is like the human body with every team member being a different yet vital organ…Vital to the performance and wellbeing of the overall body. And believe me, the going really does get tough. There are times when nothing seems to be going your way and every attempt to move forward seems like a leap towards the back. It is in these times where tensions rise and with them comes a googolplex of overwhelming frustrations that sadly can not be remedied by anything but success. A programmer that believes that he deserves to get paid according to his contribution and his expertise will fail you at this point because you are unable to fulfill these needs. You’re still a startup. Which by definition is:

“…a human institution designed to deliver a new product or service under conditions of extreme uncertainty.”- Eric Ries, The Lean Startup

So you need people that will be willing to endure these conditions because they possess a clear understanding and belief in the vision of the startup. And they are determined to do all that they can to achieve this vision because they know- that their efforts will yield success and this success will be worth all the time and money sacrificed for this team of revolutionaries.

That’s what you want: dedication throttled by belief; not mere action driven by compensation.

So, look amongst your crew members and ask yourself whether these are the right people to be the custodians of your vision of a better tomorrow.



You don’t merely feel tired or exhausted but you feel even worse.
You feel drained.
As if every inch of energy/life has been sucked away from you.
Sucked away, by “life” itself.

You feel as though there must be something more, something else that will make this reality worth living again. Something that will make Trying– actually worth it.

You feel bored with what you do on a daily basis. The monotony has caused you to become so good at that low-level job that you can do it with your eyes closed and your hands tied behind your back. So now, you’re stuck in a low-paying and unchallenging situation for more than half of your day. But you’re still determined, still aware that you can change your life at any given time- given the energy.

Energy from where? You get back to the home that you have decided will be your temporary night-office but as you rest your buttocks upon that tiny office chair- you fade away into “lala land”. Where everything is great, abundant and most of all: everything makes a little bit more sense than the real world. It makes so much sense, actually, that by the time you rise: you can not even remember the utopia that you have just woken-up from.

The concept of this utopia- is that foreign. So foreign that it can not be comprehended within the confines of reality. By the time you’ve awakened for the next day, you’ve left your dreams “where they belong” and you’re back into your own self-proclaimed living hell.

Many of us find ourselves living this life, not completely out of choice but out of neglect. Neglect of the nurturing that is required to cultivate our every dream and aspiration. There is a certain level of obsession that one must have. Not an obsession of the dream, that’s probably already there. But an obsession of realizing that dream, a keen want/need to do more; to “suffer” more and to WANT to see more. Make the dream your every-second-reality. When you’re not thinking of your family- you’re thinking of your dream. When you are thinking about your family, you’re thinking about them in the context of your dream. It’s so hard to stress the notion of the importance of affirmations in a world that seems locked into “reaction mode” and distanced from “action mode“.

A world where you just keep on keeping-on. Flowing with the current.
As a creator; it is your responsibility to go against the flow of mediocrity.

So keep raking the leaves, pruning the flowers and watering the soil of your potentially wonderful thought-garden and be sure to nurture your dream to reality.

Get back at us on Twitter @ZooLooConcepts

The Habitual Winner

Image courtesy of

Image courtesy of

Have you ever wandered why exactly people who are described as winners actually exist? Ever wandered how you could become the same? Well, last week’s experiences made me realize that we can all become winners. Winning is a feeling and like any other feeling, it can be replicated. Now comes the “tricky” bit: how do you attain such a feeling. What is winning to you? Success? Things going your way?

Winning and Achieving are like twins. Both words mean one thing: getting what you want. When things go our way, we feel awesome. When we shoot- that’s okay but it’s shooting and actually scoring that gets you the standing ovation. Not just from your spectators but from yourself! Winning sends this surge of energy that goes from the bottom of your spine to the edge of your throat and then sends it bellowing out of your mouth as you scream


Image courtesy of LifeBoat

Image courtesy of LifeBoat

This feeling is great, right? It feels really good!
Just as what comes up must come down, so does the universe dictate that feeling great will only attract even more of the same feeling. And who doesn’t want to win… Again and again and again?

Moreover, winning creates a great deal of confidence within you. This confidence can and will give you the audacity to try again; to test your “luck” (since soo many people think winning is all up to chance). This audacity breaks the ice for you, and once that Fear ice is broken…

It’s smooth sailing baby!

So, how do you attain and maintain this feeling?

You create, on a daily basis (or whenever you can during the day), situations where you want to win and can do it. Even the easy things like setting a “small” goal: Tomorrow I WILL wake up 2-hours earlier. The point is not whether the goal is difficult or not. The point is so get that Buzz again; that Winning Buzz that will lead you towards even More Winning!

Soon enough, winning has become a habit for you. You then pivot this “small-time winning” to the major league and set these HUGE bigger-than-yourself goals that will require all that Buzz that you have acquired through time-

This, will push you to becoming a habitual winner

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Blogging? Not Again!

Read our lips: this is the last time we write about blogging on this website. Ever.

We didn’t plan on writing anything else about blogging after publishing Who The Hell Reads Your Blog Anyway? We don’t enjoy blogging about blogging, because, well, generally blogs about blogging are banal and vapid and they just don’t interest us (Corbett Barr’s Think Traffic being the exception that proves the rule). Heck, we don’t even read many blogs, but…

Reasons You Should Blog

Today we were inspired to research and write this essay after reading Joshua Becker’s 15 Reasons I Think You Should Blog, in which essay he discusses 15 great reasons why you should start a blog. “Why” being the key word here. In other words, he talks about the purpose of blogging, not just the “how to” aspects. That’s what all these other blogs about blogging seem to miss, they miss the purpose—the why.

Reasons You Should NOT Blog

So Becker gave you 15 reasons why you should start a blog, and we’re going to show you how to start one, step-by-step, based on our personal experience, but before we give you that type of detailed instruction—which could literally save you the hundreds of hours of wasted time—we want to give you some good reasons why you should not start a blog. (Keep in mind that these reasons are just our opinions and we do not pretend to offer them up as some sort of collection of empirical blogging maxims.)

  1. Money. You should not start a blog to make money. We need to get that out of the way first. If your primary objective is to replace your full-time income from blogging, forget about it. It doesn’t work that way. Do you think that Jimi Hendrix picked up his first guitar so he could “supplement his income”? No, he didn’t. Rather, he did it for the love of it, for the joy and fulfillment he received, and the income came thereafter, much later actually … [Read More at The Minimalists]